On September 20, the PJM regional grid filed its second informational report with the FERC on Price-Responsive Demand (PRD). That’s the idea that, someday soon, electricity will be sold like other consumer products. Just like gasoline, for example, electricity prices would rise and fall in tune with supply and demand, forcing retail utility customers to think about how much electricity they really need – or even go without – should prices climb too high.

Welcome to the dark side of the smart grid – where America’s consumers could well come face to face with the mother of all rate shocks. Read more »

Posted: October 6th, 2010 under Dynamic Pricing, Energy Price, Price-Responsive Demand, Smart Grid.
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